Mobile Banking Prepaid Card

Late in 2006, University signed a contract with a second vendor for a prepaid card that connected to cardholders’ cell phones.  Features relative to the original prepaid cards are given below:

Feature/Function Mobile Banking Card Piloted Prepaid Card
Card Focus General Spend General Spend
Transaction Types Point of Sale and ATM Point of Sale and ATM
Major Card Brand Visa MasterCard
Bill Payment No No
Remittances No No
FDIC Insurance Yes No
Reload Options Direct Deposit None
Savings Features No None
Credit Features No None

It had the following additional features:
•   Visa zero-liability protection.
•  Cardholders have free phone and on-line account information access.
•  Account to account transfers via cell phone.
•  Free ACH deposits.
•  Reloading using cash via MoneyGram, via mail, on-line, and via cell phone.
•  Free POS purchases and cash back at POS.

University’s research showed that a large percentage of low-income consumers in its markets own cell phones. Linking the card to a cell phone allowed the card to be turned on/off by the consumer as a way to prevent fraud.

Cardholders could receive text messages requesting transaction authorization, and make transactions via cell phone.

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